Nordstrom Announces 2011 Asian Pacific American Heritage Month Initiative

Nordstrom announced on May 2nd, 2011 that it is teaming up with Heb B Free and OCA to help raise awareness of the importance of getting tested for hepatitis B.

As part of its 2011 “Living Well” initiative, Nordstrom is giving people an easy way to learn more about hepatitis B testing and prevention.

Nordstrom’s new website provides an opportunity for visitors to take action and learn more about hepatitis B and take a quiz. For every person who completes a hepatitis B awareness quiz in May, Nordstrom will make a $35 donation to Hep B Free, up to $75,000.

“Through our Heritage Month efforts, we are proud that we’re able to recognize and celebrate the diverse backgrounds of our employees and our customers,” said Amelia Ransom Letcher, vice president of Diversity Affairs at Nordstrom.

Hepatitis B is the leading cause of liver cancer and one of the greatest health disparities facing the Asian Pacific American community. According to Hep B Free, one in 10 Asian Americans is chronically infected with hepatitis B versus one in 1,000 of the general population. Early detection is important, and the hepatitis B vaccine can prevent hepatitis B infection and the consequences of infection.

For more information about Nordstrom’s recognition of Asian Pacific American Heritage Month and other heritage months throughout 2011, please visit www.nordstrom.com/livingwell.

*Photo courtesy of Yosef Silver and information about the initiative courtesy of Nordstrom Press Room

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